Sunday, January 18, 2009


My MA project title :

"An investigation into the influences on design in the 20th century"

The last term was spent mostly on research. Researching what kind of thing actually influences the look on design ; people, art movement, technology, political, cultural, etc.

This term I decided to just focus on one aspect as my research is too broad. I've narrow down my scope to the area of typography.

Why typography?

It is because I think that if there wasn't anyone that came up with a new type/font/style, we would most probably be still using the same font & same way of placing type since the early days. eg. the Guternberg Bible style.
Furthermore, graphic designers are the type of designers that 'work/play' with type. Therefore, it is of higher importance that we need to know how to use the right type at the right time, for the right purpose.

Since the term started, I've been doing some mind maps/brain storm, deconstructing posters, writing down what I think about each poster, collecting brochures/leaflet, and going around town looking at different type of typography.

Mind map/brain storn



poster in town

metal cover

metal cover

During my sign up tutorial with Shaimaa (as my tutor, Peter Lester, wasn't available for tutorial last week) she suggested that I look at certain area of typography such as newspaper, news on TV, books, advertisements, political/propaganda (WWI/WWII), currencies. Also to compare usages at different time/era.

I've been going through books such as Graphic Advertising Annual, Design for catalogue, books with loads of posters, adverts, examples of work done just to see how typography was being used in different media.


Change of idea

When we (4 out of 9 members) met up again, we realized that all of us were stuck. Not one of us knew how to move forward with the idea of "Nothing Skill"

So we sat, and then someone said why don't we rebrand the Bonnington cafe? That sounded good to the rest of us. So we were just discussing how we could do about it. We then asked Ms. Yvonne's idea about it. She asked us, "Why not rebrand all of NTU's product?" We thought, Why not? So then we went about discussing and researching what are the products we could work with.

I'll be working on the T Shirt part as I have a few designs already done that I felt could work after a few minor adjustments.

Hopefully the pitch on Monday would be ok.

My designs :


Tuesday, January 13, 2009

Live Project

This term we were given the chance to once again collaborate with other fellow MA from different subject majors for a Publication project with publisher Robert Violette and his art director Melanie Mues.

My group consist of people from Graphics, Fashion, Textile, Product Design and Fine Arts.

We decided to touch on the subject of unemployment since it is considered as a current issue.

After our first meet up we decided it would be best if everyone just go on their own to do research, collect information and any other stuffs as we had nothing in hand during our first meeting to discuss about. There was lots of different idea how to approach this idea we had, some which I thought was rather stupid and doesn't make sense. Eg. Be happy you're not employed; Ways to not be employed.
*Rant : We're suppose to be looking for a job! Not looking how to be jobless!*

During our second meet up many of them just brought newspaper cuttings, books, and other text format stuffs. I decided to instead of looking up for more text to bring in, I would sketch some ideas out. At least we would have a rough idea of how we would get about this project. Nothing much came out of this group meeting. It was more like to catch up and see what we have done and what we are going to present during the meeting with the lecturers.

My sketches :

Tagline : Why don't you want to hire me?

14 ideas

The following day was meeting up with the lecturers. After consulting Frank and Stuart, our direction suddenly took a big turn. All sort of other ideas came up. Even to the point of totally disregarding the unemployement idea. After much discussion and debate we soon agree to the idea of the 'Nothing Skill' - skills that we often take for granted but turn out to be of great use.

I plan to work on developing from my sketches. I'm sure there is something I could gather from there.

Frank said something that made me stop and think coz it's a phrase constantly spoken of by my Art Director while I was working "Don't think the viewers are stupid. We must always give them space to think"

How true.

Sunday, January 11, 2009

My Journey

What actually prompted me to embark on this MA Journey...

I graduated with a BA (Hons) Graphic Design in Sept 2007. I was wondering if I should jump on the course of MA or have some working experience first. In the end I decided that it would be better to actually gain some experience first. I started work in August 2007.

Working was a great experience. Really. I got to taste a little of the 'real' working life. Met some people who eventually became my good friends and offered me advice on my decision to further my education. Most of my conversation with my best friend and Art Director, Eric, was over our tea break. He gave me advice on what areas of design I should be looking in, which subject to take even. I was torn between taking MA Graphic Design or MA Photography or MA Art Direction. Eventually I decided taking up MA Art Direction.

Just before I submitted my application I had the opportunity to meet up with a lecturer from NTU, Mr. Robert Harland. That was a valuable meeting up I would say. He gave me some tips and corrected my mistakes. Also it was an earlier conversation with him that made me chose the route I'm taking now.

Why MA Art Direction when I graduated with a BA (Hons) Graphic Design? First of all, I didn't want to take Graphic Design as my major again. Also, I had no basic in Photography. Though I could take some decent looking photos but the theory and all those stuffs I have not much knowledge. So then, Art Direction sounded good. Since it was a fusion of Graphics and Photography. Hence my final decision of taking up MA Art Direction.

Entering my first term was nerve wrecking! Having left studying for about a year, it was hard to change back to the hectic life of a student. I must admit I was procastinating, slacking, enjoying too much. Ahh... the guilty feeling is haunting me right now. Then again, what's done is done. I now have to look towards the time I have left (which is not much when compared to the things I have to do).

The 2nd term has begun! And I'm still stuck in holiday mood. It's not gonna be any better with Chinese New Year around the corner. I know I have to start working, like it or not. I hope this term would be more fruitful than the term before.

All the best to me.


Friday, January 9, 2009

MA Journey


Celebrating the opening of my MA Journey blog.