Monday, February 9, 2009

Work in Progress

After gathering all my information. I decided to do a booklet.

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My plan is to divide the booklet into 2 parts.

Part 1 : Chronological
Information that might be included (under consideration)
- Timeline of influencial Type Designers
- Timeline of art historical period
- Timeline of when a type was 'born'

Part 2 : Thematical
Information that might be included (under consideration)
- Political (war, propaganda, etc)
- Technological (letter press, offset printing, computer/mac, digital, etc)
- People (influencial people, their work, etc)

Methods to create the booklet
- Purely Typographical (text as text, text as image)
- Include image/poster/example (deconstructing the poster, self explanatory?)

Right now I'm thinking of the content. What words to put in.
At the same time, I'm also thinking of the layout. How to place my words.

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Just as what Robert Violette said "Content determine Design, Design determine Content but both always serves the aim"

My aim is so that designers, Graphic Designers in particular, would understand the importance of using the right type at the right time for the right purpose.
Not just using a font because of the reason "I like it that way" or "It looks nice that way"

Exercise by Peter Lester

My tutor, Peter Lester, gave my group and myself an exercise.

1. Choose a piece of design
2. Choose 3 questions to fo with the peice which are a challege for the others to understand the meaning behind the item.
3. Provide answer on the blog.
4. Comment on the answers.

Here are the designs that I've chosen.

Credits :

Advertising agency : The Classic Partnership Advertising, Dubai, UAE
Executive Creative Director : John Mani
Creative Director : Alok Gadken, Anand Tahilramani
Art Director : Girish Wadisherla
Copywriter : Anand Tahilramani
Client : Emirates Arthritis Foundation
Tagline : Is even the simplest tast painful

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Question(s) :

1. What feeling is implied by the series of ad?
2. Does this ad help people without arthritis to understand what people with arthritis feel?
3. Would this be considered as a succesful ad to connect with the audience?

My answer(s) :

1. Pain!
2. I think it does as these are the simple task that we do everyday and we take for granted
3. It is considered to be successful because the message is very clear. The image is also very strong. And it makes the audience feel something